It seems that simulation games has become a big hit this 2015. Take for example EA’s new mobile game that we discussed in a previous post. This time its Glu Mobile and they hope to develop a character simulation game from the very famous singer, Katy Perry. In fact, it was just last month when they signed an exclusive contract with the vocalist to develop a new video game that will feature her personality and voice in the new game series.
The publisher says that the game will be released worldwide and would most likely be a free to play game which is available for the iOS users and Android as well. If you remember last year, Glu Mobile had success with its Kim Kardashian game which was also one of its big earning game. Unfortunately, it quickly lost popularity as other newer gamers took over its position. Although there many claim to hack kim kardashian Hollywood, this did not however affect the earnings the Glu generated from the franchise.
The Kim fan base composed of about 76 Million from facebook, twitter and instagram and this is where Glu banked from as multiple tweets and news where used to feed the hungry fans that eventually turned to players and ultimately money pots. With comparison, the Katy Perry fan is much larger and bigger as her social media network estimates to about 150 Million followers. With this in mind, Glu analysts says that their deal with Katy will surely increase their profit this year and their estimates will probably be more accurate.
Glu CEO say that their new approach of mobile gaming that focuses on huge celebrity people will create a new wave of gamers that want a new gaming experience. This is the second game that Glu will be releasing that highlights this kind of business model.
The game is said to be released late fall this year. Many Katy Perry fans are already excited about the news